cultural memory with naomi may

cultural memory with naomi may

cultural memories

cultural memory, daily dispatch #2

Introducing your new daily dispatch of culture.

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Naomi May
Jun 17, 2026
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Are any other brides guilty of spending an inordinate amount of time shopping for themselves? I feel a literal instinct to scroll, add to basket and checkout at almost every single moment of every single day. It’s like my fingers just can’t help themselves. Help! The latest cutie I’ve added to my bridal arsenal is this Aje blouse, which I realised post-purchase is only available on pre-order anyway and won’t be arriving until December.

Shari Sheer Asymmetric Blouse

The shopping doesn’t look set to stop anytime soon, though, as our engagement party is on Saturday and I need to find something to wear that I love. G-d, there are too many things to think about as a bride! I saw somebody say this week that planning a wedding is only as stressful as the time you devote to it — so if you spend a year planning a wedding, expect a year of simmering stress; if you spend three months, expect three months’ worth. It’s so true. We’ve given ourselves a year, so a year’s worth of stress it is!

Anyway! Plenty more where that came from. Here’s everything I loved today.


  • Rachel Connolly is a wonderful, succinct writer, one of the rare few who lends words to my very own thoughts. This piece for The Guardian on the rise of “loneliness influencers” is so on-the-money.

A few years ago, I described the dominant aesthetic of mainstream influencers as one characterised by bland, secluded, cosiness. You never really see their friends. They mostly stay in. They appear to inhabit intentionally bland environments, carpeted in grey and upholstered in beige; they wear bland clothes, they read bland books, they rewatch bland TV shows. Their content has always displayed a kind of baroque emptiness.

What makes a person want to become an influencer? You might say they like attention or are pursuing fame. But I have come to think that the idea of operating in a gamified social environment which can theoretically be managed from one’s bedroom is a large part of the appeal.

  • Ballerina Farm a.k.a. Hannah Neeleman has spoken about Caro Claire Burke's runaway hit Yesteryear — rumoured to be about her — in a new interview with

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